
Prime Video has released the first teaser trailer for Bloodaxe, a new historical drama series created by Michael Hirst, the creator of Vikings, alongside Horatio Hirst. The preview was unveiled during New York Comic Con 2026 and revealed the series’ premiere date: January 20, 2027.
Set in 10th-century Norway, the series follows the rise of Viking warrior Erik Bloodaxe, played by Xavier Molyneux, and his wife Gunnhild, known as the Mother of Kings, portrayed by Jessica Madsen (Bridgerton). The story centers on the struggle for the Norwegian throne, amid rival clans, shifting alliances, and betrayal.
Bloodaxe: Watch the Series Teaser

The teaser offers a glimpse into the violence and political rivalries that shape Erik Bloodaxe’s journey. His quest for power puts him up against other claimants to the throne, while conflicts among Scandinavian rulers and a powerful English king heighten tensions across the region.
One of the central rivalries involves Haakon the Good, played by Levi Miller. Erik’s half-brother, Haakon emerges as a major contender in the fight for the crown. The series also explores the clash between Norse traditions and the growing influence of Christianity during a period of political and religious change.
What Is Bloodaxe About?
The first season follows Erik Bloodaxe’s rise and his attempt to claim the Norwegian throne alongside Gunnhild. Known as one of the most famous Norse warriors in history, Erik must confront his rivals and navigate shifting alliances that threaten to derail his ambitions.
As the succession struggle intensifies, other Scandinavian kings and an English ruler become increasingly involved in the kingdom’s fate. Against this backdrop, the series combines military conflict, political intrigue, and personal relationships shaped by the pursuit of power.
Bloodaxe Cast

The Bloodaxe cast features Xavier Molyneux as Erik Bloodaxe and Jessica Madsen as Gunnhild, the central characters in Prime Video’s historical drama. The series also stars Levi Miller as Haakon the Good, a key figure in the struggle for the Norwegian throne.
Other confirmed cast members include Kārlis Arnolds Avots as Egil Skallagrimsson; Rod Hallett as King Athelstan; Alina Tomnikov as Greta and the Seer; Sisse Marie as Queen Thyra; Rune Temte as King Gorm; and Jesper Christensen as King Harald Fairhair.
The first season of Bloodaxe premieres on January 20, 2027, exclusively on Prime Video. All eight episodes will be released simultaneously, according to the platform’s official announcement.
The series adds to Prime Video’s slate of historical dramas, offering a story centered on the fight for power and the life of one of the most renowned figures in Viking history.

